Initial explorations were for a stylized geometric low poly design using the Play color palette.
Moving more towards the Play movies red.
Paintover on a rough IMAX theater model.
Another paintover concept looking down towards the screen.
A concept of how the theater might look with the lights down.
Final rendered 3d theater model.
Haunted house concept, screen side view.
Haunted house concept rear view.
Early render of the 3d scene, needs more detail and lighting tweaks.
3d render looking down from the stairs. The audience view would be placed right in front of the screen.